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We have one overarching goal: to win over customers, to truly please them by delivering products and service beyond their expectations, to earn their friendship and build relationships that will endure. We offer products that are needed, well-designed, well-made and reasonably priced. We continually strive to improve our products and customer service. Pleasing customers is our livelihood and our vocation. It is the best way we have of fulfilling the expectations of shareholders, employees, vendors and other associates. Our single-minded determination to please customers drives the kind of people we employ and promote, the investments we make and the results we produce. Pleasing customers is a matter of who we are, of being true to our roots. |